Wednesday, April 2, 2014
About Delma Lupepe, Bossolona, let us think deeply
To put it into perspective, many thought that may be a parasitic situation. One Tshepo Mabalane was of the opinion that he was autocratic. "From a distance, Delma appears to be in the Kaizer Motaung and Roman Abrahamovic type of administrator who could be good for Man City, Chelsea or TP Mazembe type of situations." He thought Bosso needed a Perez or Joseph Bartomeu who have great respect of development structures and can spend millions on a nine year old, people who can let a star player of Yaya Toure's calibre go for the sake of their home-grown talent.
The fear that many have of him is the exact reason why he is the reason he should join the club. The many of his ruthless deals and both the obvious and underground networks became the juicy part of the possible marriage. Football is not for monks anymore. It is not a game for sissies. His appetite for power and hunger for success cannot compare with a human being I know. Cunning as a fox and with an eye for detail, his stand on the things he believe in, the same reason we crucified him, can be harnessed for the game, his success and the region.
Let us look at him as an employee. The credentials of the man as businessman and a footballer are never in doubt. There is obvious doubt of the possible intentions and his need for greed. It would be a fair assessment to say that he may grow too big for his shoes and become unscrupulous. The man is a natural deal maker, an authority. He becomes very aggressive and bullish when cornered. The Board and the Executive will not play the hide and sick where everybody is hiding and nobody is seeking. Lupepe can of course, speak the language and dance to the tune if needed.
First things first. Does Lupepe have the ability to make millions? Can he manufacture merchandise and items to grow a pregnant worldwide brand? Is he in need to make loads of cash? Then what credentials would one have to have? One thing, he will make millions, and so will the club. In his terms of engagement, there should never be any doubt that whosoever dances pays the piper.
The scope of the relationship would be limited to branding and merchandising as a Chief Operations Officer. His influence would be limited to just making money and nothing else. Bosso has strong legal teams and auditors to monitor him. Delma is globally well connected and the relationships he builds should benefit the club for life. Never should it be an option to have him influence the running of the club. His role should remain in the business side of Highlanders and build the Bosso brand as well to create a sustainable business wing capable of evolving and developing and stand the test of time.
All this, people know he is capable of, but can he be trusted? He will have to, given the potential of his vantage position in being associated with Mantengwane and being married to Tymon Mabaleka's sister. He needs the money, though not desperate, and there is money in the name of Highlanders, in the black and white shield with a spear and knobkerrie. His business acumen has no equal.
It should not be held back to deny him a dollar for a Bosso dollar deal. You can be sure he can build a million dollar franchise in Bosso and harness all its massive support that lies dormant in the diaspora. Another bet would be to hand him the rights to the name and brand and ask him to rack in the money from a distance, but monitoring someone else's business will not be easy at all. The deals and books would be hard to access and stock taking almost impossible. Audit report would be tempered with and all the accounting issue would be a huge mess.
I am convinced he would also get one marketing tool going, one I am passionate about. It is not the sale of merchandise and branding a few items. To many Bossolona sons and daughters, the honour of serving the club goes with their last kick of the ball for the team. What about music CDs and DVDs of the team's most memorable matches?
Back to my point. There is need for the Hall Of Fame. One simple thing that will make the names of the heroes immortal would be huge pictures in the stadium and dressing rooms. The away dressing room could be named Douglas Mloyi or Alexander Maseko This sends a message to the opposition that the goals will be hard to come by. The home dressing room could be Peter Ndlovu, inspiring the home strikers to go for the kill. The stands named after Madinda Ndlovu, Willard Khumalo, Benjamin Nkonjera and Peter Nkomo are just few examples of solidifying the history of the club and make the whole brand marketable. This, the Bosso supporters can do. All they have to do is to organise a march with a formal request to the City fathers who own the stadium.
Let us hear what you think by leaving a comment below and let's discuss.